Selling a brand-new (never used) device: how it works
3 min read · Updated on June 16, 2026
Not everyone has an old phone to sell. Sometimes it's the opposite: a brand-new device, still sealed, gathering dust in a drawer. Good news - that's exactly what sells best. Let us walk you through the rule, simple and no surprises.
What does "new" actually mean?
For us, a device is new if it has never been used: either still in its original shrink-wrap, or unboxed but never activated and never linked to an account. The box, the accessories and the receipt are all bonus - keep them.
The moment the device has been switched on, set up or tied to an iCloud/Google account, it drops to used "like new" (grade A). The price gap alone is reason enough not to open it.
What you get: the new price − 8 %
The rule fits in one sentence: we look at the current retail new price of your model and take 8 % off. Not a percentage pulled from some old launch price list - the price actually charged today.
In practice, on a model still sold new, you recover most of its value without a classified ad, without haggling and without the risk of not getting paid.
Keep it eligible: don't open it, don't activate it
Leave the shrink-wrap intact if you can. If it's already open, don't switch the device on and don't sign in to any account: a device free of any lock fetches the full price and resells faster.
Set the box, the cable and any accessories aside: a complete set reassures the next buyer and locks in your price.
New, but it's an older model?
Even sealed, a model that's no longer sold new keeps real value: we then pay it like a perfect used device (grade A), with a premium because it has never been used. You never fall below what the same device in flawless condition would be worth.
Put simply: your new device is always paid at least the grade-A price - and up to the new price − 8 % as long as the model is still on sale.